Customer Interviews No. 3

So essentially my business concept is a weekend 24 hour shuttle service called Swift. Similar to the RTS system, the shuttle service would be a system with routes going from campus to archer, downtown, and Newberry. There will be two additional off campus routes that would cater to people who need to get around from off campus to other places as well. To ride a shuttle would be a flat $3.50 no matter how far you go. The shuttles would be either similar to the SNAP vans or the smaller scale yellow school busses. The buses would reach stops every 10 to 15 minutes outside of heavy traffic.

In this third round of interviews (my personal second) I tried to be a bit more different in the way the interview was guided. I felt that I controlled much of the interviews last time and so I wanted them to flow a bit more from the interviewee rather than myself, the interviewer. The people I asked were once again students because that is the audience I want to appeal to the most.

I think what I learned from these interviews is that there are definitely some more areas I need to look at in regards to what I would be offering with the service. Also, price is extremely important if it is to be successful because that would be an incentive for college students to even consider using the service. Things I found especially interesting from two interviews were the thought of incorporating mobile phone use for ease of payment and a stress on comfort within the shuttle cabin.