The biggest surprise I found in this reading is how often and just just how much companies attempts at innovation fail. Even more so realizing that even successful companies and corporations find it hard keeping up their performance.
I think what was hard connecting was the idea of innovation and strategy. You usually picture innovation as someone sitting in a lab trying to come up with the next best thing and the BOOM it happens. How do you make the BOOM into an actual process is intriguing.
If I could ask two questions it would be first, where do you fall on the innovation landscape map? How do you feel about crowdsourcing?
I don't think he was wrong about anything. He really gave me some insight into some things I wouldn't have other wise known.
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