This week I felt like nothing stood out to me because marketing is a concept I am very familiar with and was even my major at one point. I pretty much expected to hear how to use marketing to benefit yourself at the individual level, which is much smaller scale than an organization.
Only thing I found interesting was the fact that some customers use price as a way of determining the quality of the product. Price isn't everything?
If I could ask the author some questions I would ask him why he didn't include a section on Integrated Marketing Communications (IMC) because I feel like IMC would be just as important for an Entrepreneur, business, corp, or start up.
As someone who is very big on marketing I think the author was right about everything and taught me a few new things as well.
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