Weekl 10 Reading Reflection

I think the biggest surprise for me in this chapter was just how much goes into the numbers aspect of starting a business and even running one. On the surface everyone wants to "start a business" but I am pretty sure more than half of the people with that goal have no idea how much actually goes into the process. I was definitely taken aback at how much you actually have to know financially to keep a business running stably. 

There were quite a few things I found confusing because this was probably the first time hearing the term and it's definition. One thing that really got me was pro forma statements. I just find it hard to make predictions on the future past a certain time or extent and it seems that a pro forma statement would extend a projection in years time. 

Two questions I would ask the author is first would it be more beneficial to self learn most of the concepts necessary for the financial side of the business or to just bring someone on the team whose job is solely handling that? Second I would ask if financials should be considered at the beginning of the venture in such detail or just deal with it when the time comes?

Given my lack of expertise in the area I don't think the author was wrong about any of the material. I just sometimes wonder how much he has actually implemented what is said in the book or is it all just the result of very extensive research.